8
Jul

What Is Greenwashing?

What Is Greenwashing?
By Carlyann Edwards,

You’ve probably heard of whitewashing, defined as the glossing over or covering up of scandalous information through a biased presentation of facts. But greenwashing isn’t as well known. It occurs when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. Environmentalist Jay Westerveld coined the term in 1986 in a critical essay inspired by the irony of the “save the towel” movement in hotels.
Origins of greenwashing

The idea of greenwashing emerged in a period when most consumers received their news from television, radio and print media, and didn’t have the luxury of fact-checking in the way we do today. In the mid-1980s, oil company Chevron commissioned a series of expensive television and print ads to broadcast its environmental dedication. But while the infamous The People Do campaign ran, Chevron was violating the Clean Air Act, Clean Water Act and spilling oil into wildlife refuges.

Chevron was far from the only corporation making outrageous claims. In 1991, chemical company DuPont announced its double-hulled oil tankers with ads featuring marine animals prancing in chorus to Beethoven’s “Ode to Joy”. It turned out the company was the largest corporate polluter in the U.S. that year.

Greenwashing has changed over the last 20 years, but it’s certainly still around. As the world increasingly embraces the pursuit of greener practices, corporate actors face an influx of litigation surrounding misleading environmental claims.

In February of 2017, Walmart paid $1 million to settle greenwashing claims that alleged the nation’s largest retailer sold plastics that were misleadingly touted as environmentally responsible. California state law bans the sale of plastics labeled as “compostable” or “biodegradable,” as environmental officials have determined such claims are misleading without disclaimers about how quickly the product will biodegrade in landfill.

Even the water industry tries to overrepresent its greenness. How many plastic bottles have you seen with colorful images of rugged mountains, pristine lakes and flourishing wildlife printed on their labels? Arrowhead promotes its Eco-Slim cap and Eco-Shape bottle while claiming, “Mother Nature is our muse.”

“The core theme has stayed the same,” said Philip Beere, founder of sustainability content marketing company g Communications. “The No. 1 violation is embellishing the benefit of the product or service.”

Beere said he believes greenwashing is rarely caused by malicious plots to deceive, but is more frequently the result of overenthusiasm, and it’s easy to see why marketers are enthusiastic. Sixty-six percent of consumers would spend more on a product if it comes from a sustainable brand, according to Nielsen’s Global Corporate Sustainability Report, a figure that jumps to 72 percent among millennials.
Brainwash or Greenwash?

With the belief that consumer demand for sustainability is the frontier of our transition to a greener, fairer and smarter global economy, Futerra’s 2015 Selling Sustainability Report offers 10 basic rules for avoiding greenwashing.

Fluffy language: Words or terms with no clear meaning (e.g., “eco-friendly”)
Green products vs. dirty company: Efficient light bulbs made in a factory that pollutes rivers
Suggestive pictures: Images that indicate an (unjustified) green impression (e.g., flowers blooming from exhaust pipes)
Irrelevant claims: Emphasizing one tiny green attribute when everything else is un-green
Best in class: Declaring you are slightly greener than the rest, even if the rest are pretty terrible
Just not credible: “Eco-friendly” cigarettes, anyone? “Greening” a dangerous product doesn’t make it safe.
Gobbledygook: Jargon and information that only a scientist could check or understand
Imaginary friends: A label that looks like a third-party endorsement … except it’s made up
No proof: It could be right, but where’s the evidence?
Outright lying: Totally fabricated claims or data

There are plenty of wonderful companies telling their environmental stories to the world, and even some who aren’t that should be. The incidence of “pure greenwash,” purposeful untruths or impacts of products, is not that prominent. However, there’s a lot out there that gets close. Beere describes the buzzwords commonly used to greenwash as a “slippery slope” and advises any company ready to go down it to invest in educating their marketers.

“Eco-friendly,” “organic,” “natural” and “green” are just some examples of the widely used labels that can be confusing and misleading to consumers. If you’re ready to slap some grass on your logo, be transparent with customers about your company’s practices and have information readily available to back it up.

One example of transparency is activist outdoor clothing retailer Patagonia. Unlike most companies, Patagonia doesn’t sugarcoat its use of chemicals or the fact that it leaves a footprint. The company’s sustainability mission is described as a “struggle to become a responsible company.”

“We can’t pose Patagonia as the model of a responsible company,” the website reads. “We don’t do everything a responsible company can do, nor does anyone else we know. But we can tell you how we came to realize our environmental and social responsibilities, and then began to act on them.”

Do your best to tell your sustainability story and avoid greenwashing. After all, we all know how costly a trip to the cleaners can be.

21
Jun

What You Should Know About Houses This Year

What You Should Know About Renting Beach Condos

One should begin planning vacation early to have a smooth vacation. One can book the best places to stay if they plan their vacation early. One can get a beach condo that is in a suitable location if they book early. One of the ways to avoid stress when planning a vacation is to book a place to stay early. By using a real estate agent, one can get a good beach condo in a suitable location. Another way to book a beach condo is by visiting online sites that offer beach condo rentals.

When comparing beach condos for rent, one should look at the size of a beach condo. One needs to consider the number of people that will be taking a vacation with you when looking at sizes of condos. When searching for beach condos to rent, one should compare different online sites that offer rentals. One is required to sign a beach condo rental contract before renting it, and this is why one needs to be thorough when they read the contract. A contract can state that a client is responsible for paying for damages that occur when they are using a rental condo. The contract will also contain the payment schedule for a client who intends to rent a beach condo.

The beach contract will also contain information on who is responsible for paying for phone services, housekeeping, utility bills, internet, among other expenses. Some expenses may not be included in the rent such as heating, air conditioning, and cable and this will require that a tenant will pay for this. Expenses that are not catered for by the rent need to be budgeted for by a tenant. Before signing a rental contract, vacationers need to know what precisely the rent covers and what they are getting from renting a condo.

Vacationers can negotiate deposit amounts and rental amounts when they’re booking a rental condo and they should take advantage of this. Deposit of a rental condo should only be made when a vacationer is satisfied with what they will get from the rental condo. By keeping the terms of the contract, one can get back their deposit and vacationers should be careful to keep the terms of a contract so that they will not lose this money. Vacationers should have the phone numbers of the landlords of a rental condo in case anything goes wrong at the rental condo. If one has a situation where they need to leave a rental condo early, they should find out whether they can get a refund.

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21
Jun

The Essentials of Finance – Breaking Down the Basics

Forex Trading-Tips for Choosing the Best Online Trading Platform

Should it be that you have made up your mind to trade in the Foreign Exchange market, then one of the things that you need to make sure that you have found right from the start is to have the best online trading platform. You need to ensure that the platform that you will be settling for is one that meets your very needs. There are those Forex brokers who will offer to help you choose the best platform for free. The other sources are such as those that you can find from a software developer. The following are some of the features that mark a good online trading platform that you can use to guide you select the best one.

In online trading in forex, nothing quite matters as much as accuracy and as such you need to be sure that the platform you are settling to use will be as accurate as can be. It is important that you think of settling for an online trading platform that will get you quotes that are accurate as per your currency pairs. This is the kind of platform for your online trading in forex that will certainly help you begin your trades in a timely manner and as well assess your risk as well. A number of the trading platform are known to work via the internet and this means that you need to have an access to reliable internet connectivity.

One other thing that is as crucial when it gets to online trading and forex trade is the speed of your deal execution. This is as such the reason why it is so recommendable that you ensure that you have gone for a trading platform that will allow you to execute your deals in a timely fashion as well. This as such takes us to some other core consideration you need to have in mind and that is that of the reliability factor. With no meanders in explanations, the fact is that if at all you come across a platform that has no reliability, do not settle for it.

Your chosen online trading platform should as well allow you to easily place the orders that you will need to such as the “stop loss” and “take profits” orders amongst a host of others. You need to be aware of the fact that this is actually one other factor that is quite significant for success in forex trade online and as such one that will really be a need for most of the traders.

The best online trading platform needs to as well allow you ease when it comes to the need to manage your accounts.

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17
Jun

Getting Creative With Gambling Advice

How to Organize and Enjot a Casino Events Boston Experience

Nowadays, parties are not just limited to going to bars or setting your own house party, but, it can also be in the form of casino nights wherein you are able to gather your friends, co-workers and families not just to enjoy but even for charity purposes. Adopting this new form of party is actually a way to attract more people and create curiosity because it is new to the usual type of party they know. You can actually convince more people easily if the event is organized for the purpose of fundraising or for alumni parties. You don’t have to spend a lot from it because all you need to do is hire a specialized service that can give you the equipment like slot machines, and staff that you will need. With the help of this article, you will surely know how to manage a casino events Boston.

To ensure that your guests will definitely enjoy the party you are planning to organize, make sure that you have the best choices of equipment to use. This include planning to have casino tables, dice, cards, and chairs. If you don’t have these stuffs, you don’t have to buy them, too. The option for you to do is to hire a professional service organizer that knows how to manage casino evens Boston and already have the equipment and accessories you need. These even organizers actually have their own slot machines, roulette, baccarat, blackjack, and a lot more. In terms of ancillary equipment, they are also provided just like the roulette balls, wheels, dice and card shoes.

Another important consideration are the employees that will be assigned behind the tables to conduct the casino theme party thus, they should all be well-trained and professionals. They should also possess the strong attitude of ruling the game because they need to facilitate it by having a firm grasp on the rules without drawing that much attention from the players. Professionalism by staff and dealers must be practiced at all times.

Most casino fun nights actually don’t oblige players to use their money for the purchase of their chips at their gaming tables. Rather, the guests who want to participate in the event will be given predetermined number of chips during their entrance. If in case the party is organized for fundraising purposes, the chips that were purchased and the money earned are donated. There will be a declared winner and for you to win, you must first have the most money. It is also important that you have a friendly competition especially if the prize is valuable thus, making the night more enjoyable and memorable.

17
Jun

Finding Ways To Keep Up With Lawyers

Divorce Mediation Preparation Tips

When getting into marriage, you have to face the fact that it might fall at some point. Even though hiccups will be there in a marriage, looking for the best solution is always the best thing. Getting to the point of no return is possible when you decide that you should part ways with your partner. One of the things which might be helpful at such a point is divorce mediation.

When dissolving your marriage through this way, you have to show some signs to mediate. Both partners have to get into the mediation without being forced. Your spouse need to be there and show the willingness to come to agreeable terms. The awareness of the charges that are likely to come up in the process is necessary. The settlement of the charges might be through sharing, one partner covering or the family kitty standing in the gap, but it has to be upon agreement.

When you have decided to go the mediation way, you have to know what to do. Get organized by ensuring that you are away from all that you have on the family name. When account for the list of your assets, you have to ensure that you include everything whether on your name or partners name. Some of the items that you should include on your list are the vehicles, all types of bank accounts and real assets among others. A financial affidavit might be required which means you should be aware of all the income sources.

From the list, point out what is necessary to you. With such knowledge, setting goals that you need to have achieved by the end of the mediation will be possible. By drawing such lines, you will be clear with the extent that your negotiations should allow you. Do not allow other factors to inhibit the parental access rights to both of you.

Make sure that your children are a priority to everything else. Any divorce decision will have a great negative impact on your kids, but you should try at all the cost to minimize on the impact. Divorce will affect the kids too, you should thus ensure that they are aware of your decisions, how it will be done, where and when. Keep boundaries with your kids to ensure that they do not hear what they should not.

Not everyone can be a mediator for your divorce. Do thorough research before you come to the point of hiring. The requirement of skills is one of the qualities that you need to ensure the candidate meets. You also need to check on their experience in this line. By subjecting the candidate to some questions, you will know whether they meet the qualities or not.

17
Jun

Practical and Helpful Tips: Sales

Things You Should Take Into Account In Choosing For The Most Ideal Insurance For Your Business

There are certain things that you need to take into account so as for you to be guided accordingly with the process of searching for the right insurance for your company. You don’t have to let your company suffer from the possible that might be encountered once there will be complaints pertaining to the products that they have acquired. With this, you will be able to address this concern when you adhere with the idea of going for russell armstrong insurance.

There is no need for you to be worried with the idea of getting russell h armstrong insurance because there are different locations being covered. You can find russell armstrong Chicago which is ideal if you have a branch in Chicago. On the other flip side, there is the presence of russell h armstrong illinois which is another good point for you when your business is situated in Illinois. If you have your business in Alaska, another overwhelming fact for you is the availability of russell armstrong alaska.

When it comes to the industry of business, it is typical that there will be consumers who will get injured by the products you are offering. In order for you to protect your business from possible losses, it would be most beneficial on your part to acquire your own sales insurance now. With the damages being incurred by the consumers, it is apparent that they will ask for compensation from your company. For you to have the proper guidance pertaining to the right insurance policy that you will be taking for your business is to ask help from russell armstrong salesman.

In order to have the right protection for your business, you may choose from various sales insurance policies. First and foremost is an insurance policy that renders protection to physical goods. In case that your business offers processed foods, apparel, home appliances and manufactured products, this the most ideal insurance policy for your company. Through getting this insurance, there is a guarantee that your sales will get the right protection.

On the other flip side, if you happen to offer services to the consumers, you will be glad to know that there is another type of insurance policy that you may opt to acquire. If you want to ensure your business, you need to take into consideration primarily the right insurance policy. Therefore, it is essential on your part to ask help from an insurance company today. It is ensured that you can get the right solution for your concern when you choose ask help from the insurance service provider mentioned in the preceding paragraphs.

17
Jun

Getting Down To Basics with Experts

What Is A Technical Translation Service?

It is inevitable that technology will advance as time goes by, and due to its advancement, it has greatly affected the business industry considering that businesses technologies covers the whole part of the globe for instance, communication between different nations by using different dialects and languages, and not to mention, the different culture as well. The growing technical businesses like medical, manufacturing, Automotive and pharmaceutical are successful in different markets because of the technical translation services that have been adapted. It is really important to give relevance to technical translation services since it gives more info to the clients, most especially foreign clients and it will also help them solve conflicts regarding their communication towards the service providers if ever language barrier is present.

The first thing that you have to know is how can you consider a technical translation service as a certified translators.

One may have many questions as possible about technical translation such as what really it means, who should perform such a kind of translation, which areas need it and many other questions.

Some people would think that technical translation services is just about translating a written document in order for it to be understood by people who encounters language conflicts, however, the technical translation service is definitely more than that, it covers a wide range of services that you could not even imagine, it includes translating documents, and of course, translators who has deep knowledge and intelligence about the subject that will be translated, as well as a translator who has a deep background about terminologies.

It has been known that even the medical service providers has gained a lot of benefits in using technical translation services because it has truly helped the said business in delivering their service to the market. We know how the medical field is too technical, any single mistake in translation, will lead to problems in people’s health, therefore, people who are involved in technical translation for the medical field are well-trained as doctors, for example, and also train as medical translators, they know how to deal with any medical terminology they come across when translating documents like; patient’s history, patients’ record and translating from the source language to the target language.

A2Z technical translation.

When operating globally one is expected to ensure that his business documents cater for particular languages of the target customers. The good thing about the A2Z translation service is because, they offer services which have languages that are commonly used like the Japanese language, Korean language, Chinese Mandarin language, Italian, Spanish and Portuguese. The A2Z technical translation services definitely has a lot to offer because of its years of existence in the translation industry, and of course, not to mention, the authorized and legitimized translators that can truly help a potential customer deal with the complexity of foreign language desktop publishing and printing services.

17
Jun

Questions About Experts You Must Know the Answers To

Factors to Consider to Improve the Morale of the Workforce

In order for a business to have a productive workforce, then it is necessary for a leader to ensure that the employees are happy. By the fact that the workforce is happy, they will be able to work hard as a team and the end result will be the success of the business. A business that is successful is characterized by the fact that the workforce has the morale. There are hence hints that an employee has to put into consideration so as to ensure that the morale of their employees have been boosted.

Firstly, rewarding employees for a job well done is very necessary. The different ways in which an employee can be able to reward their workforce is through a Christmas bonus or other relevant monetary means. Apart from appreciating employees using cash only, there are other ways that can be possibly put into place. This may include taking them to dinner or buying them tickets for a sports event that is popular. For an employee to prove that they are happy with the fact that they are being appreciated, they will work harder.

Secondly, apart from appreciating the work of the employees as a whole, it is also important to award individuals. This can result to one being named as the employee of the month or better yet the employee of the year. An employee can also consider inviting the partners of the individuals. This will then be a perfect opportunity for the employees to offer them engraved award products as a token of appreciation. It will be a motivation to other employees to put more effort in their work so that they can be appreciated.

Another way of boosting the morale of the workforce is by finding a way to make them feel that they are actually doing more than just performing their duties. When a person gets feedback that whatever they are doing is impacting someone else’s life, then they will be motivated to work harder. It will then be a guarantee that all the employees will perform better at work.

In summary, a leader has the ability to improve the morale of their employees by showing that they care for their welfare. A fact is the workforce also have emotions and hence they need to be taken care of. An employee has to show they care in cases such as when the employee has a bereavement, they have something good happening in their life or just appreciating the fact that they have birthdays too. Employees with morale are prone to working hard.

Advanced reading: http://oppchamber.com/

17
Jun

Discovering The Truth About Systems

The Activity of Buying Laundry Apparatus

The moment that you are interested in purchasing anything from the market, you have to ascertain that you have gone through every nook and cranny so that you eventually land on the most preferred item that you are going to use. Some well-detailed information is necessary to give you the proper guidance on what you are going to search for so that you can land on the best item from the massive collection out there. Well, when you wish to purchase used laundry equipment, you are going to conduct the same procedure to ascertain that you eventually possess a good collection of items. Used laundry equipment is mostly for those individuals that cannot afford to pay a high price for those expensive new laundry equipment that is available in the market. Used laundry equipment will be sold at a lower value contrasted with the one that you will purchase that is new, and it will, in any case, offer you the best awesome administrations despite the fact that they are utilized. The activity of purchasing laundry parts is a very important activity and you ought to concentrate on what you are buying mostly for those people that are interested in used laundry equipment. You can use certain procedures to ensure that you get the most appropriate gear that will work well for you. We will discuss vital elements to consider when you are buying laundry parts for sale.

The first thing that you ought to do when you are interested in laundry parts is to figure out your necessities and know exactly what products you need. After figuring out the specific laundry parts, you will be ready to calculate the required money for the purchase but you must first of all research the current market prices. After figuring out the laundry parts as well as what level of expenditure allowance you have, you can go ahead and start searching through the internet to understand the prices of these laundry parts so that you can know the estimated cost of the total of all the things that you require. After all, different stores sell at different prices and you are even going to get some specific locations that have laundry parts for sale which are going through an affordable process. When you are inclined to purchasing already utilized laundry parts, you must be very careful to analyze every component of the part that you are purchasing as you might not be aware when you are buying one that possesses a great defect.

When you are interested in buying laundry parts, then laundry parts for sale is the best choice in low prices. Play out some escalated research to arrive on the most appropriate one.

17
Jun

Looking On The Bright Side of Options

Tips in Choosing The Best Manufacturers Representative Agency

Without a doubt, businesses would always be about the sales and profit as these are two things that are highly needed for it to remain in the industry and have the potential to rise to the occasion. More often than not, businesses even render their own target or quota for the sales in order to maintain their trajectory or goals in the business. The sales can be considered the bread and butter of your business and with this kind of importance, it is not surprising that the next course of action for you is to hire the best Manufacturers Representative Agency in the industry which could include companies like Chaparral technologies Inc. and others.

You should already be aware that given how essential it is for you to maintain your sales, sales representatives who could help you achieve your goals are highly important. Depending on the capabilities of your sales representative, they can definitely make a difference to your company or business as they can attract more customers or retain them with their capabilities. Looking through the choices of Manufacturers Representative Agencies in the market, it is easy to be daunted but with the considerations on this page, you’ll surely be able to increase your chances of finding the right one to go with.

While searching, there’s no doubt that you’ll see names of companies that you could hire and the first point of inspection you need to observe is their reputation. Their reputation should come from the reviews and testimonials of their past clients and with their experience written down, you could also have a glimpse of what you could expect from the company as well. If possible, ask for the company’s references to have a better conversation with their past clients.

It is vital that aside from being renowned or popular in the industry, they should be credible enough for you to fully trust them. It would be better to choose companies out there which joined with famous organizations in the industry but even if they are not part of some esteemed organization, you can still pick them as long as they have the necessary certifications and license to prove their capabilities in this industry.

Of course, it is not enough for a company to just be reputable and credible – they should also have sales representatives worthy for you to hire. You’d surely be better off with an agency which guarantee training their representatives for them to be able to employ exceptional communication skills and knowledge, while on top of that, they should also exhibit honesty, enthusiasm and intense passion for this line of work. If you could exert more effort, you could also look into more intricate information about the sales agents of the representative agency and see if they have certain qualifications and trainings aside from what the company has provided them.